Why Decoding Church Website Language is Helpful

Looking for a church online can feel like reading a secret code. Certain words and phrases, like “welcoming,” “Bible-based,” or “Spirit-filled,” sound friendly and inviting, but they often carry hidden signals about theology, culture, and expectations. Understanding what they really mean can help you find a church where you feel comfortable and supported.

What “Welcoming” and “Inclusive” Really Mean

When a church says it is welcoming, it generally means everyone is invited to participate, regardless of background, identity, or life experience. However, if the website does not include terms like “inclusive” or “affirming,” the welcome may focus more on encouraging visitors to conform to the church’s beliefs rather than fully embracing diverse identities.

A related term you may encounter is “inerrant Bible.” While it sounds like a simple respect for Scripture, in many cases it signals that the church interprets the Bible literally and may resist more nuanced or context-based understandings. This is one example of how language on a website can convey theological priorities beyond the surface message.

Reading Between the Lines of Common Phrases

Here are a few other phrases you may see, and what they may signal:

  • Bible-based / Scripture-centered – Teaching sticks closely to literal interpretation of Scripture; often conservative theology.
  • Spirit-filled / Holy Spirit-led – Lively, experiential, or free-flowing worship. May indicate a relaxed approach or could include prophecy or speaking in tongues.
  • Traditional worship – Formal, liturgical services; appeals to people who prefer structure.
  • Contemporary worship – Modern music, casual dress, tech-driven services; sometimes youth-focused.
  • Family-friendly – Safe for children; may imply strong moralistic guidelines.
  • Small groups / Life groups – Opportunities to connect; newcomers may need time to feel fully included.
  • Missions-focused / Outreach / Service-oriented – Highlights helping others; may prioritize evangelism and/or conversion.

Other phrases to notice: discipleship-oriented, prayer-focused, safe space, worship-focused, authentic/real, and community-oriented. Each communicates something about the church’s culture and values.

“Words on a church website reveal more than they seem—read between the lines to find your spiritual home.”

Christ-Centered

Christ-centered on a church website may indicate a focus on teaching, personal faith, and a desire to live out Christ’s message of healing, love, and reconciliation. In practice, this can mean:

  • Emphasis on personal faith.
  • Teaching and programs guiding people toward growing in their relationship with Jesus.
  • Sometimes, alignment with conservative political or cultural views in certain communities or emphasis placed on debt or even guilt for Jesus’s sacrifice on the cross.

Evangelical

“Evangelical” literally means proclaiming the good news of Jesus Christ. In the ELCA we do this through faith, service, and community, while remaining committed to inclusion and thoughtful engagement with Scripture. ELCA congregations focus on faith and community rather than authoritative political or cultural agendas.

The term’s use in the media and popular culture often highlights extreme fundamentalism or political agendas, which does not reflect the approach of ELCA congregations.

Tips for Exploring Churches Online

  1. Look beyond the words. Just because a church says it’s “welcoming” doesn’t mean it will feel that way in practice.
  2. Check for clarity. Does the church explain what “inclusive” or “family-friendly” means?
  3. Consider your priorities. Are you seeking structured teaching, lively worship, or a close-knit community?
  4. Ask questions. Calling or visiting a church is often the best way to understand its culture and expectations.

Why It Matters

Church websites are designed to attract visitors, but the language they use also signals theology, worship style, and community expectations. Reading between the lines can save time, avoid discomfort, and help you find a church where you can connect, grow, and feel at home.

Where New Creation Stands

At New Creation Lutheran Church, we strive to live up to the words we use. When we say welcoming, we mean it: everyone is invited to participate, regardless of background, identity, or life experience. Our community is inclusive and affirming, embracing diversity in sexual orientation, gender identity, and life circumstances.

We are Bible-centered, drawing guidance and inspiration from Scripture, but we approach it thoughtfully, recognizing the depth, context, and wisdom it offers. Worship here blends tradition and contemporary elements, with music and liturgy designed to help people connect with God in meaningful ways. Our focus on community, discipleship, and service encourages participation, growth, and helping others—both locally and globally.

Newcomers can expect a safe, supportive environment where questions are welcomed, and faith is explored with honesty and care. Whether you’re looking for reflective teaching, lively worship, or a caring group of people to walk with, New Creation provides a space where everyone can grow spiritually, connect authentically, and feel truly at home.